![]() Furthermore, Netflix understands that most of its content is being viewed on smartphones, which own a very narrow aspect ratio. According to Netflix, the aspect ratio should serve the story, and if it’s more appropriate to utilize less screen’s real estate, then it might be a smarter creative decision. On the contrary, Netflix doesn’t claim the same. For instance, the thesis presented by IMAX defines that the bigger picture dramatically enhances the experience ( IMAX Enhanced). In the video, Netflix claims that a bigger aspect ratio is not always better. Image: Netflix Bigger is not always better Thus, the decision of the filmed aspect ratio is not less than being a strategic decision for your project, as it impacts the storytelling process. Hence, it affects the story as the main objective might be focused differently. Depending on your chosen aspect ratio, most probably black bars will be noticeable. For instance, watching a film on your TV might look different compared to watching it on iPad, smartphone, and computer. Nowadays, when we watch the content of multiple displays, it’s crucial to simulate how our content is going to screen on different ratios. Please note: if you’re working on a Netflix production, all conversations about aspect ratio should begin with your Netflix creative team. This video provides an overview of aspect ratio as a creative storytelling tool, while also highlighting some technical considerations and the variability of consumer device aspect ratios. Image: Netflix Creative tool, technical details, and target display The video explains and demonstrates the importance of choosing the most correct aspect ratio derived from your project, and how it serves the storytelling as a whole. Anyone should watch this video, no matter if you plan to shoot for Netflix or another platform. According to Netflix, this important factor must be considered with the director and the cinematographer, even before production is initiated. Netflix has added the Aspect Ration foundational video as a recommended resource in the page of camera specification and image capture. Image: Netflix Aspect Ratio foundational video This time, the video demonstrates the importance of aspect ratio in storytelling, and why it matters to plan carefully this factor as a creative choice, together with the director and the cinematographer. A new educational video has been published by Netflix.
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